Privacy Policy

1. Information We Collect

• Contact information: from website forms, quote requests, social media messages, or calls: your name, email address, phone number, mailing address, and the address of the project property.
• Project information: descriptions of the work you want, measurements, material selections, drawings, photos you send us, and details about the property's condition.
• Contract and signature records: signed proposals, change orders, walkthrough and punch-list sign-offs, cancellation notices, and the electronic signature records (such as signing time, email address, and IP address) created when you sign documents electronically.
• Payment information: payment amounts, dates, and methods. Card and bank payments are handled by third-party payment processors; we do not store full card numbers.
• Job-site photos and video: images of the work area taken before, during, and after the project, as described in Section 4.
• Communications: emails, text messages, and notes from calls about your inquiry or project.
• Social media information: your public profile name, username, and photo, and the content of messages, comments, tags, or reviews you send or post to our pages (see Section 6).
• Referral information: how you heard about us and, if you refer someone, the information described in Section 13.
• Website and device information: IP address, browser type, device type, pages visited, and time on site, collected through cookies and analytics tools.

2. How We Collect Information

• Directly from you: through our website forms, quote requests, emails, texts, calls, signed documents, and conversations at the job site.
• Automatically: through cookies and analytics tools when you use our website.
• From others: from people who refer you to us, from social media platforms when you follow, message, comment, or submit a lead form (see Section 6), and from public records such as municipal property and permit records.

3. How We Use Your Information

• To respond to inquiries, visit the property, and prepare estimates and proposals.
• To prepare, sign, and keep records of your agreement, change orders, and required legal notices.
• To schedule and perform the work, order materials, apply for permits, and arrange inspections.
• To send invoices, process payments, and collect unpaid balances as permitted by our Terms & Conditions and the law.
• To handle warranty requests and document the condition of the work.
• To communicate with you about your project by email, phone, and text message.
• To store and organize your contact details, inquiry, project history, and communications in our customer relationship management (CRM) system and business software, so we can respond, follow up, schedule, and keep accurate records.
• To add you to our marketing email list and send occasional updates, project showcases, seasonal offers, and promotions, as described in Section 5.
• To improve our website and services.
• To meet our legal, tax, insurance, licensing, and safety obligations, and to protect our legal rights.

4. Job-Site Photos & Video

We photograph and record the work area before, during, and after each project. We use these images for project records, change orders, inspections, warranty tracking, and resolving any questions about the work.

We may also use images of completed work in our portfolio, website, and social media. Images used for marketing will not show your name, street address, house number, family members, or personal belongings that identify you, unless you give us permission. You may opt out of marketing use at any time by contacting us in writing. Images kept for project records and warranty purposes are not affected by an opt-out.

5. CRM, Marketing, Text Messages & Email

When you submit a contact or quote form on our website or a social media platform, you agree that we may contact you by phone, email, or text message about your request. If you give us your mobile number, we may text you about your inquiry or project, such as scheduling, updates, documents to sign, and payment reminders. We will send marketing or promotional text messages only if you have agreed to receive them. Message and data rates may apply. Reply STOP to stop receiving texts, or HELP for help. Opting out of marketing texts does not stop messages needed to carry out an active project, unless you ask us to use another method.

Our CRM & Marketing List

When you submit your information to us, through a website form, quote request, social media message or lead form, email, phone call, or referral, we enter it into our CRM system. We use the CRM to contact you about your request by phone, email, or text, send follow-ups and reminders, and manage your project.

By submitting your information, you agree that we may add your email address to our marketing list and send you occasional emails about our services, completed projects, seasonal offers, and promotions. Every marketing email includes an unsubscribe link, and you can unsubscribe at any time using that link or by contacting us. Unsubscribing does not stop messages about an active inquiry or project.

Marketing text messages are sent only if you separately agree to receive them, for example by checking a box on our form or replying to confirm. Your agreement is not a condition of getting a quote or hiring us.

We do not sell or share your mobile number or text-messaging consent with third parties for their marketing purposes.

6. Social Media

We have accounts on social media platforms such as Instagram, Facebook, LinkedIn, and Google Business Profile. When you follow, like, comment on, tag, share, review, or message us on these platforms, we can see the information your privacy settings make available, such as your name, username, profile photo, and the content of your comments or messages.

• Direct messages: If you contact us by direct message, we treat the conversation like any other inquiry and may save your contact and project details in our records to respond, prepare a quote, or follow up. Please do not send payment information, account numbers, or other sensitive details by direct message.
• Lead forms on social platforms: If you submit a lead or quote form on a social media platform, the platform sends us the information you entered, and we use it as described in this Policy.
• Public comments and reviews: Comments, tags, and reviews you post are public and visible to others. We may reply publicly. We will ask your permission before reposting your photos, videos, or reviews on our own pages or website.
• Page insights: Platforms give us summary statistics about our followers and how people interact with our posts, such as audience size, general location, and engagement. This information is typically aggregated and does not identify you individually.
• Advertising tools: If we advertise on social media, the platform may use its own data to show our ads to people likely to be interested, and may measure results. We do not give platforms your personal information for their own advertising.

Each platform collects and uses your information under its own privacy policy and settings, which we do not control. You can unfollow us, delete your comments, or change your privacy settings on the platform at any time.

7. How We Share Your Information

We do not sell your personal information. We share it only as needed to run our business and complete your project:

• Subcontractors and suppliers: licensed or registered subcontractors, material suppliers, and delivery companies working on your project receive the information they need, such as the property address and contact details. They may use it only to help complete your project.
• Government agencies: municipal building departments, inspectors, and other agencies when we apply for permits, schedule inspections, or file required records.
• Service providers: companies that host our website, provide our CRM, email-marketing, and business software, manage e-signatures, process payments, and provide analytics, all under confidentiality obligations.
• Insurance and professional advisors: our insurance carrier, accountants, and attorneys, when needed for claims, audits, or legal advice.
• Collections and legal enforcement: attorneys and collection services when an account is past due, and courts and public records when we enforce our agreement or file a construction lien or Notice of Unpaid Balance as permitted by New Jersey law.
• Referral sources: limited information to confirm a referral, only with your consent.
• Legal requirements: when required by law, subpoena, or court order, or to protect the safety, rights, or property of our clients, our team, or the public.
• Business transfers: to a successor if our business is sold or reorganized, subject to this Policy.

8. How Long We Keep Information

We keep contracts, change orders, signed notices, payment records, permits, and project photos for as long as needed for warranty service, tax and accounting, insurance, and legal purposes, generally at least seven (7) years after a project is completed, and longer if a claim or dispute is pending. We keep records required by law, such as lead-safe work practice records for homes built before 1978, for the period the law requires. Inquiry information from people who do not hire us is kept only as long as useful for follow-up, and then deleted.

9. How We Protect Your Information

• Secure website hosting with encrypted connections (SSL).
• Business software and file storage with password protection and restricted access.
• Sharing only the information each subcontractor or provider needs.
• Regular review of our security practices.

No system is completely secure. If a security breach affects your personal information, we will notify you as required by New Jersey law and any other law that applies.

10. Cookies & Tracking

• Essential cookies: needed for the website to work.
• Analytics cookies: tools such as Google Analytics that help us understand how visitors use the site.
• Advertising cookies: if we advertise online, these may be used to show you relevant ads on platforms like Google or social media.

You can block or delete cookies in your browser settings, and you can opt out of Google Analytics using Google's browser add-on. Blocking cookies may limit some website features. Our website does not currently respond to browser "Do Not Track" signals.

11. Your Choices & Rights

You may ask us to:

• Access the personal information we hold about you.
• Correct information that is inaccurate.
• Delete your personal information, except records we must keep for legal, tax, insurance, warranty, or contract purposes, or to resolve a dispute (see Section 8).
• Opt out of marketing emails and texts, marketing use of project photos, and targeted advertising.

To make a request, contact us using the details below. We will verify your identity before acting on it and respond within forty-five (45) days. We will not treat you differently for making a request.

12. Third-Party Links

Our website may link to other websites, such as social media, product manufacturers, or review sites. We are not responsible for their privacy practices, and we encourage you to review their policies.

13. Referral Programs & Referring Others

When you take part in our Preferred Client Program or refer someone to us, we collect the information needed to track, confirm, and fulfill referral rewards, such as your name, contact information, and referral history.

If you give us someone else's contact information, such as a neighbor's or family member's, you confirm that they have agreed to be contacted by us about a project estimate. We will use that information only to contact them about their project, protect it like our clients' information, and never sell it or share it with advertisers.

14. Children's Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has sent us personal information, contact us and we will delete it.

15. Changes to This Policy

We may update this Policy from time to time. The updated Policy will be posted on this page with a new "Last Modified" date. If we make significant changes to how we use personal information, we will post a notice on our website.